Why can’t I see keyword density in SEO Advice?

Keyword density (KD) is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Back in 2009 - 2011 when we were doing SEO for "web design", "web development", "mobile apps development hong kong", keyword density is one of the key metrics used to measure the quality of a web page relevant to a keyword. We were told to keep the KD to be around 1 - 3%. When the percentage is too high, our page will be considered gaming Google by repeating keywords intentionally, also known as "keyword stuffing". 

By 2016 Google is becoming more intelligent in understanding our query. KD has becoming less important compared to other SEO factors. If your focus keyword appears once in the content, it's enough. So we decide to make it simple to Shopify shop owners. 

You can focus more on other SEO works such as link building instead of drilling on unnecessary works.

Reference:
https://en.wikipedia.org/wiki/Keyword_density

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