Why should I improve SEO of my store?

Why should you care about SEO of your shopify store? 

SEO is short for Search Engine Optimization, which is really important for your store. The higher you rank in search engines, the more traffic and potential customers get driven to your store.

In short, SEO works include:

1. Keywords Research
2. Inbound SEO: Optimizing Store Contents and Structure
3. Outbound SEO: Links Building
4. Results Measurement

SEO can be a cost effective strategy to drive traffics in the long run. Compared with other promotion strategy, it doesn't require a high recurring investment like advertising. On the contrary it takes more time investment in order to generate good ROI. 

SEO Product Optimizer tries to simply the mystery of optimizing store contents and structure. Our app focuses on the first 2 items. We tries to target niche keywords with less search volumes, resulting in less competition but in high conversion. If you want to know more about SEO, you can check the reference provided by Shopify.

Reference:
1. 10 Crucial SEO Tips for Ecommerce Entrepreneurs - https://www.shopify.com/blog/4627892-10-crucial-seo-tips-for-ecommerce-entrepreneurs
2. Get Search Engine Optimized - https://www.shopify.com/guides/make-your-first-ecommerce-sale/search-engine-optimization
3. Search engine optimization (SEO) official guide from Shopify - https://help.shopify.com/manual/products/promoting-marketing/seo