Why should I care about keyword research?
Keyword research can help you find niche keywords which can be easily ranked.
When your website is ranked higher on Google results, it can generate organic traffic for a long time. The organic traffic will be free of charge and usually higher quality than your paid traffic.
Without keyword research, your SEO strategy is not completed because you don't know what your final SEO targets are.
You can refer to our next article: How can I make use of the keyword suggestion data?