What is Alexa ranking and why is it important for my Shopify store?
What is Alexa rank?
Alexa rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. Alexa rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months. Traffic and engagement are estimated from the browsing behavior of people in our global panel, which is a sample of all Internet users.
Alexa Rank is an important metric to benchmark your site against your competitors. It's free to check the rank. However, if you need to check more data, you need to upgrade for paid plans.
Alexa was acquired by Amazon in 1999.
How can I check my Alexa rank?
- Visit Alexa website
- Enter the URL of the website. Hit 'Run Analysis'.
There is a card showing ALEXA RANK 90 DAY TREND. From the screenshot below, you can see that Shopify.com is the top 613th website in terms of global internet engagement. And the trend keeps raising.
Scroll to the bottom. You can find the geography of the website. It can show you the target markets. Shopify is obviously targeting the western markets. At the same time, you can find the site metrics like engagement time on the left panel.
You can bookmark the URL to check it again later. Alexa is useful for competitor analysis. See how you are doing compared with your competitors. Beware if your competitors are moving fast. At the same time, you can use Alexa to check your store's rank. If your rank is moving up, your store is more competitive.